TRUE LEAF ANNOUNCES INNOVATIVE TRUE HEMP PRODUCT COMES TO GERMAN MARKET IN DEAL WITH PRO PET KOLLER
True Leaf Medicine International Ltd.'s (MJ.C) True Leaf Pet Europe LLC Sarl has completed an agreement with Pro Pet Koller, the top German supplier of premier pet food, to distribute and sell True Leaf Pet products in Germany and Austria.
Under the terms of the agreement, Pro Pet will start distributing True Hemp products in stores, building the number month by month. Pro Pet supplies a total of 1,700 stores directly and through its wholesale network.
"Pro Pet represents an important step in the building of our distributor network in Europe," said True Leaf chief executive officer Darcy Bomford. "We now have good coverage of two of the biggest markets in Europe with Pet's Corner in the United Kingdom and now Pro Pet in Germany and Austria. As well, we are in discussion with other great partners and expect to launch in other European countries in 2017."
Pro Pet is a family-run business founded in 1993 by Werner Koller, who was joined in 2016 by his oldest son Michael.
"True Hemp is a truly innovative treat that we can offer to our customers in Germany and Austria," said Michael Koller. "This range of hemp-based treats for dogs meets the real needs of the consumer and will help our retail customers be a force in the burgeoning market for functional treats. Hemp brings real benefits for pets and we are excited by the opportunity."
Hemp is coming into its own as health-conscious consumers worldwide recognize the benefits of the plant. The crushed hemp seeds yield an emerald green oil that is rich in omega 3 fatty acids, stearidonic acid (SDA) and a rare plant source of gamma linolenic acid (GLA) -- all seen to have potential anti-inflammatory properties. Ground hemp seeds yield one of nature's highest sources of highly digestible, gluten-free protein and fibre, both essential to a healthy diet.
"What really sets our products apart from the crowd are not only the ground hemp seed and hemp leaf inclusions, but the other ingredients we infuse into the formulations to address specific functions," said Mr. Bomford. "These include New Zealand green-lipped mussel and turmeric root for hip and joint function, DHA and pomegranate for health support, and L-theanine, chamomile and lemon balm for a calming function."
About True Leaf
True Leaf Medicine International, through its wholly owned subsidiary, True Leaf Pet, has entered the $104.9-billion global pet care industry with a line of hemp-focused pet chews and supplements marketed through natural pet health and veterinary channels in Europe, Canada and the United States. The company has also filed an application under Health Canada's access to cannabis for medical purposes regulations (ACMPR) to become a Canadian licensed producer through its True Leaf Medicine subsidiary. It has passed through the preliminary and enhanced screening process of Health Canada's review and is currently awaiting security clearance and prelicensing inspection approval.