FILES APPLICATION IN ALBERTA FOR LEGAL POT DISTRIBUTION AND LAUNCHES SEED TO SALE AWARENESS CAMPAIGN
Alliance Growers Corp. (ACG.C) has applied for a licence in Alberta and has launched the company's seed-to-sale cannabis marketing campaign through an array of marketing activities and awareness services in association with various media partners to increase market exposure.
The company has initiated a comprehensive media and marketing campaign to create market awareness for Alliance Growers, through various communication initiatives, including road shows providing in-person introductions for the company with institutional and retail brokers in Toronto, Montreal, Calgary and Vancouver, as well as other financial capitals. This cross-Canada road show commences this week in Montreal and continues the following week in Toronto, and in July in Calgary, Alta. Alliance Growers will be raising awareness through media distribution on national television, radio and multiple on-line channels to provide the financial community with an introduction to the company's seed-to-sale cannabis business strategy.
Alliance Growers has created a vertically integrated company starting with the production of genetically perfect, disease-free plantlets from the cannabis biotech complex. This includes providing the plantlets required for the production of 99 per cent pure cannabidiol oil derived from the Dana strain in a joint commercial hemp operation with Pharmagreen. Additionally, future Access to Cannabis for Medical Purposes Regulations (ACMPR) production through BioCannaTech, the company's wholly owned subsidiary in Quebec, and other ACMPR investments will provide flower at wholesale or cost for cannabis CBD oil extraction. The addition of Spyder Vapes Inc., an established, upscale, "high-end with competitive prices" retail store chain for distribution of products produced from the Dana strain and from cannabis CBD oil will give Alliance Growers and its group of companies a significant advantage in cost and margin compared with competitors.
The management of Alliance Growers is pleased with the latest announcement in marijuana legislation with the passing in the Senate of the federal government's bill legalizing recreational marijuana by a vote of 52-29, paving the way for a fully legal cannabis market within an estimated eight to 12 weeks. Now that the bill has passed, it is up to Prime Minister Justin Trudeau and his cabinet to choose the actual date when the legalization of recreational marijuana becomes law of the land. Bill C-45 comes with a provisional buffer period of eight to 12 weeks to give provinces time to prepare for sales of recreational marijuana. The announcement is very timely for Alliance Growers with its recent announcement to acquire Spyder Vapes, and with the planned expansion of Spyder Vapes into Alberta in the near term and the expansion into British Colombia to follow.
Dennis Petke, president and chief executive officer of Alliance Growers, commented: "Alliance Growers continues to make tremendous progress on many fronts of its business plan. We anticipate breaking ground very soon on the cannabis biotech complex and we have secured future production of flower in Quebec with the BiocannaTech facility. The recent acquisition of Spyder Vapes, Alliance Growers retail arm, gives Alliance Growers a true seed-(plantlet)-to-sale company that we are proud and excited to introduce to the investment community."
About Alliance Growers Corp.
Alliance Growers is a diversified cannabis company driven by the company's four-pillar organization plan: cannabis botany centre, strategic ACMPR investments, CBD (cannabidiol) oil supply and distribution, and research and development. Alliance Growers has finalized a new business partnership with WFS Pharmagreen Inc. to jointly develop and operate a 58,000-square-foot facility to be the first of its kind in Western Canada to house a DNA botany lab, extraction facility and tissue culture plantlet production facility to service the cannabis market and agriculture market in general.
About Spyder Vapes Inc.
Founded in 2014 by entrepreneur Dan Pelchovitz, Spyder Vapes is an established chain of three high-end vape stores in Ontario. The Spyder brand is defined by its high-quality proprietary line of e-juice, liquids and exclusive retail deals, dispensed in uniquely designed stores creating the optimal customer experience. Revenues for the initial two stores totalled $733,000 for the year ending Jan. 31, 2018. The third store opened in December, 2017.